New York, NY 1-800 We Answer, Inc. has completed its acquisition of Telemarketing Services provider PTM Communications, Inc. By purchasing PTM, 1-800 We Answer increases its ability to support B2B telemarketing sales for specialized industry publications and trade events.
PTM Communications’ client list includes several notable business and trade journals, including regional business directory and news services. PTM has additional experience in providing telemarketing service for nonprofit and membership organizations. PTM’s expertise includes providing successful organization membership and subscriber retention calls.
Companies marketing to select groups within various industries and trades rely on telemarketers to generate buzz: promoting insider subscriptions, selling ad placement in trade publications and encouraging attendance at shows, conventions and events. While most trade publications rely on industry specific advertising to offset free subscriptions, niche and industry publishing groups have been affected by the same changes taking place in mainstream print media: Professional telemarketing service providers are being aggressively used in the B2B marketplace to retain subscriptions and invite new subscribers.
Professional telemarketing service providers are being recruited to help industry conference and meeting planners bounce back from recession slow downs. After declines in attendance figures during 2008, the trade show industry is eager to improve upon slightly better 2009 attendance figures. Conventions and industry trade shows normally attract millions of attendees each year through using telemarketing to publicize their events. Telemarketers not only reach out to industry members to extend invitations to attend events, they track down potential exhibitors and sell booth space.
1-800 We Answer, Inc. created its telemarketing division in 2007 and has expanded its outbound call center capabilities through recent acquisitions. Through purchasing PTM, the company intends to attract additional trade and industry clients who recognize the value in using a bilingual Spanish and English-speaking, US-based call center to effectively market to their members.
