Direct Mail Marketers Use Answering Services to Cut Paper Costs, Save Trees
Direct mail campaigns have traditionally relied on paper to drive sales. 1-800 We Answer Answering Service, Inc. shifts attitudes in the direct marketing industry in a greener direction.
New York, NY (PRLOG) July 6, 2009 – 1-800 We Answer, Inc., a nationwide call center and live telephone answering service, alerts direct marketers that they can launch direct mail campaigns using less paper, and for less money. TAS (telephone answering service) vendors offer comprehensive call center services that easily accommodate order taking and payment processing tasks. Innovators like 1-800 We Answer, Inc. offer streamlined answering service and call center options priced to directly compete against larger domestic and offshore vendors. Marketers can reduce their paper usage by eliminating direct mail return envelopes and reader reply postcards and instead direct purchasers to their answering service toll free phone number and an e-commerce site.
Direct response advertising, direct mail campaigns and other forms of direct marketing have traditionally relied on paper to drive sales. Consumers complain that they are still being overwhelmed by paper, even as the industry has moved into new forms of media promotion. When direct mail overflows the typical mailbox, the industry draws consumer ire. Unwelcome direct marketing pieces are recycled or dumped into trash bins by the less-environmentally conscious.
1-800 We Answer, Inc. is attempting to shift attitudes in the direct marketing industry toward a greener course. Telephone answering services provide the friendly and efficient backup support for web-oriented and direct mail marketing campaigns. TAS companies operating in the US have taken several steps towards greening operations by implementing policies designed to save paper. The industry can reduce the paper used in campaigns by eliminating order forms and return envelopes. Instead, interested consumers can dial an answering service provided toll-free number To ask questions and make purchases.
Telephone answering services like 1-800 We Answer provide same levels of service and support that larger call centers offer. In addition to web-enabled order taking, answering services schedule sales appointments and offer multiple tiers of customer service and support. Most answering services staff their locations to provide 24-hour service 365 days a year. Small local US answering services project larger images for their clients by taking advantage of affordable industry technology. Web-equipped telephone answering service companies operate in modern, energy-efficient, low-paper environments. Telephone answering services leverage experience and smaller facilities to clients’ advantage, and compete effectively against larger vendors in winning high-volume direct marketing accounts. Telephone answering services operate leaner, greener and make more efficient use of their human resources and technology to accomplish goals for their clients. Choosing a United States company to answer customer calls and provide backup web sales support and service complements efforts to save paper and save money on printing costs.
